Drink Responsibly

The commitment of Terre de la Custodia

Terre De La Custodia is committed to promoting the responsible consumption of alcohol.
As a wine company, we propose a quality consumption, at the right time and in the most suitable place, discouraging any kind of abuse.
We strive to ensure that all our communication activities are carried out with the aim of promoting responsible consumption of our products among an adult audience.

What does it mean to drink responsibly

Drinking responsibly denotes a thoughtful and conscious approach to the consumption of alcoholic beverages, characterized by moderation, awareness of one’s own limits and consideration of the impacts on individual and collective health. Drinking responsibly implies an understanding of one’s personal limits in terms of quantity and frequency of consumption, as well as an awareness of the times and circumstances in which alcohol consumption may be inappropriate or harmful. Being responsible in drinking means integrating the social and cultural aspect of alcohol consumption with a prudent and conscious attitude, avoiding excesses that could compromise one’s physical and mental health. This responsible behaviour extends beyond the individual, taking into account the social and behavioural implications of consumption and promoting civil coexistence and public safety.

Awareness of the risks associated with excessive alcohol consumption, as well as consideration of situations where the consumption of alcoholic beverages can be dangerous (such as driving, pregnancy or taking certain drugs) are crucial elements in the practice of responsible consumption. In addition, promoting a culture of responsibility in drinking implies educating and sensitizing people on these aspects, encouraging conscious and prudent behavior in order to preserve individual health and collective well-being.

In conclusion, drinking responsibly means adopting a balanced and conscious approach to alcohol consumption, integrating moderation, awareness of personal limits and consideration of impacts on individual and social health.

The dangers of alcohol

There are situations when even a small amount of alcohol can be dangerous, such as for children, adolescents, people taking specific drugs or former alcoholics. Situations such as work, driving or pregnancy also require special attention.

It is important to make everyone understand the dangers of alcohol so that even in these situations we adopt safe behaviours regarding alcohol consumption.

Pregnancy

Drinking alcohol during pregnancy can create problems for the unborn child.

Drinking during pregnancy is a delicate topic and extremely important for the health of the mother and child. The unanimous medical recommendation is to completely avoid alcohol consumption during pregnancy. Drinking alcohol during pregnancy can have harmful effects on the development of the child and increase the risk of serious health problems, including congenital defects, mental retardation, behavioral problems and physical development. Even the consumption of minimal amounts of alcohol during pregnancy is not recommended, as there is no safe amount of alcohol that can be considered safe for the developing child. Alcohol passes through the placenta and can interfere with cell and neuronal development, causing permanent damage.

Accordingly, medical practice and health guidelines categorically advise to refrain completely from alcohol consumption during pregnancy and also during pregnancy planning, as alcohol consumption in the early stages of fetal development can have negative consequences.

In conclusion, drinking in pregnancy represents a significant risk to the health of the unborn child. Therefore, unanimous medical advice is to completely avoid the consumption of alcohol during pregnancy in order to ensure the best possible health for both mother and baby.

Driving

Drink or Drive

Driving under the influence of alcohol is extremely dangerous and can have serious consequences on road safety. Drinking alcohol and driving is a serious offence and represents a risk to one’s own life, to that of other passengers and to other road users.

Alcohol negatively affects cognitive and motor skills, affecting reaction, perception, coordination and judgment. Even small amounts of alcohol can affect the ability to drive safely.

The basic recommendation is to completely avoid driving after consuming alcohol.
If you are going to drink, it is advisable to plan alternatives to driving, such as using public transport, the hiring of a taxi or the involvement of a designated driver who has not drunk alcohol so that his own safety and that of others on the road is always guaranteed. Road safety and accident prevention are key priorities, and avoiding driving after drinking alcohol is a personal responsibility that can save lives.

Workplace

No alcohol at work

There are certain professions and sectors in which it is absolutely forbidden to consume alcohol during working hours for reasons of safety at work, such as those operating with heavy machinery, means of transport, in hazardous environments or areas where maximum attention and lucidity is required.

Companies can adopt internal policies regarding alcohol consumption in the workplace, setting specific rules and limits. In some cases, disciplinary sanctions or even dismissal for serious violations of company policies related to alcohol consumption in the workplace may be envisaged.

It is always advisable to avoid alcohol intake during working hours.

Age

Avoid alcohol consumption before the age of 18, older people are more sensitive

Alcohol consumption at a young age can have negative impacts on health and development, especially in young people. The World Health Organization (WHO) and health institutions recommend avoiding alcohol consumption before the age of 18, as the brain and body are still developing and alcohol can have harmful effects on their proper development. Furthermore, it is the responsibility of parents, educators and society in general to raise awareness and educate young people about the effects of alcohol and to promote responsible behaviour with regard to its consumption, encouraging a conscious and moderate drinking culture, in addition to complying with current regulations on alcohol consumption by age.

As for the elderly, they may be more susceptible to the effects of alcohol on their body due to physiological changes related to aging. These changes include a decrease in muscle mass, a lower ability to metabolize alcohol, and an increased sensitivity to the effects of alcohol. In addition, some more common medical conditions in the elderly, such as hypertension, heart disease, liver or kidney failure, can be aggravated by excessive alcohol intake.

The recommendation for the elderly is to consult a doctor or health professional before consuming alcohol, especially if there are medical conditions or if they are taking drugs that may interact with alcohol. It is important to take into account your health, your tolerance to alcohol and any risks that may arise from your consumption.

Abuse and Addiction

Alcohol abuse and dependence are two conditions that involve excessive and harmful intake of alcoholic beverages, but they present significant differences.

Alcohol abuse: occurs when a person regularly and excessively consumes alcoholic beverages, leading to physical, psychological, social or work problems. This behavior can result in health problems, relationship problems, difficulties at work or in the social sphere, without there necessarily being a real dependence. Abuse can manifest itself through the consumption of large quantities of alcohol in a short period, a tendency to neglect daily responsibilities or to get into risky situations due to alcohol.

Alcohol dependence (alcoholism): Alcohol dependence, known as alcoholism, is a chronic and progressive disease that manifests itself as a physical and psychological dependence on alcohol. Alcoholism sufferers are unable to control alcohol consumption and may experience a strong compulsion to drink despite the harm that alcohol is causing to health, relationships or work. Addiction can manifest itself with withdrawal symptoms when not drinking, a progressive tolerance to alcohol (the need to drink more and more to achieve the same effect) and a loss of interest in other activities in favor of drinking.

Both of these conditions require attention and, if left untreated, can lead to serious consequences for physical and mental health, as well as social and family problems. Counselling by mental health professionals or assistance with recovery programs can be key to overcoming both alcohol abuse and addiction.

Social Media

In our social media we follow the following policy:
• Avoid minors or those with a juvenile appearance who do not seem to have reached the age of majority
• Avoid people in abnormal attitudes, caused by the consequences of alcohol abuse
• Avoid portrayed subjects in excessive and irresponsible consumption of alcohol
• Avoid messages that exalt the alcohol content or suggest physical, psychological or intellectual benefits of the same
• Avoid any content that conflicts with responsible alcohol consumption.

We also aim to manage comments and content of users registered to our channels so that they do not violate the policy just described.